BRAND IDENTITY PACKAGING COPYWRITING
Drawing inspiration from the museum's captivating exhibits, the logomark merges intertwined M's, adorned with two dots each, reminiscent of the intriguing conjoined twins showcased at the museum.
Within this identity, a captivating campaign takes center stage - the Hyrtll Skull Exhibit. Unveiling a diverse array of human skulls, the creative concept delivers a refreshing twist by infusing lightheartedness into the copywriting. Embracing witty phrases and playful puns, the campaign playfully celebrates the wonders of the human body.
