Drawing inspiration from the museum's captivating exhibits, the logomark merges intertwined M's, adorned with two dots each, reminiscent of the intriguing conjoined twins showcased at the museum.
Within this identity, a captivating campaign takes center stage - the Hyrtll Skull Exhibit. Unveiling a diverse array of human skulls, the creative concept delivers a refreshing twist by infusing lightheartedness into the copywriting. Embracing witty phrases and playful puns, the campaign playfully celebrates the wonders of the human body.

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