BRAND IDENTITY PACKAGING COPYWRITING
1882 is the unapologetically authentic and bold rebrand of a renowned lotion brand. Departing from its outdated and dusty image, the new identity embraces a vibrant color palette and bold typography, perfectly embodying the brand's revitalized essence.
![](https://cdn.myportfolio.com/4ac0454c-e592-4e62-930d-1f7d31583103/322e0e9c-f8c5-41fc-9efa-f08a0c4ae454_rw_3840.jpg?h=8a0427640d21d10a7f1cf66d85baced0)
![](https://cdn.myportfolio.com/4ac0454c-e592-4e62-930d-1f7d31583103/ae38d160-be64-4149-9852-f9aa5936ab65_rw_3840.jpg?h=96fadbb8463d3ce488d703e40a883376)
![](https://cdn.myportfolio.com/4ac0454c-e592-4e62-930d-1f7d31583103/0f31ba76-8f2e-4ed6-afa8-8a7a4e5710d1_rw_3840.jpg?h=fa743e04e78e48d190f1e9d06b39ca1a)
![](https://cdn.myportfolio.com/4ac0454c-e592-4e62-930d-1f7d31583103/27c6d643-1206-4d56-bed6-120186aa8f69_rw_3840.jpg?h=f2671045ac907c42a4238fd0d37bbfaf)